Do you think this an urban myth? Do you expect to be found at the bottom of an over sized cup of semi frozen, semi carbonated cherry beverage with a bandage pressed to where your kidney used to be? Well let's debunk this urban myth (yeth?) right here and now as we find another cause to celebrate in the 12 Days Of 40.
On July 11Th of every year, the Seven Eleven Corporation celebrates it's company's birthday as well as Customer Appreciation Day. It does this by giving away free 7.11 ounce Slurpees to their loyal following. Heresy! You don't know what a Slurpee is? Here's your tutorial and be glad that I can't tase you bro, right through your keyboard. A 
Slurpee is all that's magical next to the laundry mat that claims your morning in the blistering sun. A Slurpee is all that's right after your little one drops the fly ball that would have defeated Ace Hardware's Little League team. A Slurpee is how you end a long day of furniture shopping in the San Fernando Valley furnace heat. This is an oasis this Slurpee. To hear that a major company is giving away it's crown jewel just to say thanks is pretty neat. It rallies the troops to visit.
Slurpee is all that's magical next to the laundry mat that claims your morning in the blistering sun. A Slurpee is all that's right after your little one drops the fly ball that would have defeated Ace Hardware's Little League team. A Slurpee is how you end a long day of furniture shopping in the San Fernando Valley furnace heat. This is an oasis this Slurpee. To hear that a major company is giving away it's crown jewel just to say thanks is pretty neat. It rallies the troops to visit. One might believe this to be a clever marketing ruse to get you in the doors and bamboozle you into taking a hot dog home for seventeen fifty, but dear readers, this is not Scientology. Hot dog taking and bamboozling aside, Seven Eleven wants their patrons to know how much they appreciate their business and to say "Thank You". Have you ever heard of such a thing? This tradition began in 2002 when the company was celebrating it's 75Th birthday and with such response, continued the tradition. Now it would be crazy to mass market something of this nature as every Tom, Dick, and Thirsty would overrun the city, so leaving it to 'word of mouth' has created a phenomena. I would compare the feeling of this unofficial holiday to that of International Talk Like A Pirate Day or even Melonball Thursday. A grassroots movement that is based in generosity, what could be more beautiful?
It has created a following that looks forward to this day each year. My only hope is that the sanctity of it remains unblemished. I mean look what happened to Burning Man, Key West and Ed Hardy. Too much scum and not enough pond. I hope you were able to get yourself a freebie and a smile this past 7.11, at Seven Eleven, with a 7.11 ounce Slurpee it makes summer smile, really. And keep in mind the new exciting flavor coming soon......Black Ice; it's a slushy version of the carbonated energy drink Monster that is in most Angelenos hands nowadays. Add a pink straw and your homefree.
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